Some of you may have “met” my assistant, Jess, on this blog before. Today she’s here to talk about her new role in my company: Content Creator. If I’ve convinced you this month that it’s time to up your content game, Jess will show you one option for making that happen!
Hi everyone! I’m Jess, and I work for Gwen and a handful of other creative business owners to create the content that serves their audience. Today I get to take over Gwen’s blog and explain how that works, and how YOU can leverage the power of a Content Creator for your business.
A content creator is exactly what it sounds like – it’s my job to create content: blog posts, e-mail newsletter, website pages, ebooks and online class materials. I have a background in this area: once upon a time I was a high school English teacher and a freelance writer, and I have degrees in English and Education. So it’s in my blood to write the content pieces that educate, inform, and (I hope) empower Gwen’s audience members; this is the stuff that makes me geek out.
Gwen is busy. She runs a business that involves traveling to teach, serving her customers through 1-on-1 consulting sessions, and creating products and services that will help small business owners grow their confidence and their businesses in order to achieve the type of success they most want for themselves. Like most small business owners, she simply can’t wear ALL the hats in her business – her growth would be limited if she tried to do that. So she hired me to help her create the content to engage her audience, so that she can spend her time on tasks that really require her specific expertise and personal touch.
On my side of things, I do this job because I believe that there are small business owners out there (Gwen included!) who have something really awesome to share with the world, and I want to help them spread that awesomeness around. It’s my privilege to craft the stories they want to tell.
The “how” piece is slightly different for all of my content clients, based on their needs and the needs of their audience members. In Gwen’s business, this is how it works:
Gwen is an extrovert – she loves to talk, and she needs to process her ideas out loud. That’s why it can be difficult for her to express herself in writing, because there’s no direct interaction with another human being in that process, and it’s from those direct interactions that she draws her energy. (If you’ve ever had a consulting session with Gwen or met her at an event, you know what I’m talking about: her energy is infectious!)
Blog Posts & Emails
In order to feed on this energy, Gwen and I chat via Skype a couple of times a month. During one of those sessions we’ll lay out the plan for her blog posts and e-mail newsletters for the upcoming month. Gwen will explain what she wants to cover in those pieces, and I’ll furiously type notes while she talks. Then I take those notes and I polish them up and turn them into the blog post format you’re reading right now.
We have a similar process for the study guide content for the Small Biz Book Club – I send Gwen an email each month asking her about the study guide we’re preparing (this happens several months in advance of when we actually read the book with the club members). I ask her to break the book into weekly segments, to lay out for me the most important points she wants to be sure to cover, and to list the questions she wants to ask the group members. Then I pick up my copy of the book and, using Gwen’s notes as a guide, I flesh out the study guide content for that book. Our other team member, Holly, reads it for any errors in grammar or clarity, and then Gwen reviews it for a final polish before it goes live to club members.
Gwen and I have timed it, and because of my background in writing, education, and curriculum, it takes me a LOT less time to write her blog posts than it would take her (about 20% of the time, actually!). So even though she’s paying me to do this part of the job, she’s actually saving money in terms of the time spent on the tasks, and freeing herself up to do the work that brings in even more income, like consulting and training.
Hiring a content producer isn’t necessarily the best decision for every small business owner – if your business IS content creation, then maybe you don’t need someone else to do this for you. However, if your business is anything else, then you can free up valuable time and improve the quality of the content you produce if you invest in hiring help with your content. Whether you just want someone to come in one time and polish up your website content, or you want ongoing support to regularly craft emails and blog posts – that type of help is available!
If you struggle to create content that truly serves your customers and tells the story of your business the way you want it to be told, maybe it’s time to get some help! Click here to visit my website for more information.
And if you’d prefer a DIY solution, you’ll find loads of great information on content in Epic Content Marketing, our Small Biz Book Club pick for June! Enter your information below to read along with us: