If you are like me, LinkedIn has always been a bit of mystery. But with the help of Josh Turner’s book, Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales much of the mystery is uncovered. Even so, it is important note that to gain an in-depth understanding you will probably need to invest in one of his paid programs.

What I appreciated was that this book is focused on business-to-business (B2B) marketing. So much that is out there is either business-to-consumer or a one-size-fits-all type of solution. There are also many good ideas, functional processes, and specific recommendations that are worth considering.

As I continue to process the information contained within the book’s pages, I am beginning to see how LinkedIn can be leveraged to build relationships as opposed to being just another social media time suck. If I learned nothing else, I learned I would be completely remiss if didn’t give you the chance to connect with me via my own LinkedIn profile found here.

If you are a B2B company, curious about how LinkedIn could be used in your business, or interested in understanding how to leverage webinars, Connect is a great introductory resource. I look forward to connecting with you over on LinkedIn.