How to Stop Failing at Meeting Your Goals

Setting goals is great – it feels so good to think about the future and make plans for the greatness you will achieve in the coming year. The hard part comes when you start looking back at the goals you set, and you realize you haven’t met any of them. Stop letting yourself down – learn how to actually MEET the goals you set so that you don’t have to feel like a failure any more!

Here are my best tips for achieving the goals you set for yourself, whether they’re for life or business or both!

Tip #1: Understand whether or not this goal REALLY matters to you.

Often when we fail to reach a goal, it’s because we gave them lip service but weren’t truly inspired to reach them. We thought we should set the goal but as it turns out, we don’t want to actually work with it. So the first step is to eliminate all the goals that don’t actually matter. Though this may *feel* a bit like failing at those goals, in reality it’s more like de-cluttering your goal list so you can focus on working towards the things that matter most.

Tip #2: Keep your goal count low.

When you set too many goals at once, you’re focusing on too many things and you don’t get any progress made. Even if you have several goals in mind, choose just a few to focus on at any one time so that you can make real progress. It’s better to check off your goals one at a time because you can use that progress to motivate you to work toward the next goal, rather than pushing yourself to work on too many projects at once and feeling like you’re never going to finish anything.

Tip #3: Partner with someone who has similar goals.

This type of relationship is called an accountability partner, and it can be really helpful to work together with someone who has similar goals to your own. The concept is most familiar in the form of a workout buddy but it can be applied to any goal. The key is to work toward supporting one another and not turn it into a competition.

Tip #4: Work with someone who can help to push you toward reaching your goal.

Instead of an accountability partner (someone who has a similar goal), this tip is more about finding an outside person to motivate you to work on your goal. It might be a partner or friend or it could be someone like a business consultant or coach. In the Small Biz Book Club, we incorporate the accountability piece by offering our members the option to sign up for reminders in their inbox, so this is something that can be accomplished in any number of ways.

Tip #5: Set 3-Level Goals.

Todd Herman suggests you should give yourself goals at 3 levels: good, better, best. For instance: the best-case scenario is that you want to lose 50 pounds, but good would be 10 and better is 25. If you ONLY set the highest-level goal then it often takes too long to reach it and it’s easy to get discouraged. But when you reach the good or better goal then that can even be what motivates you to push to the next level.

Tip #6: Look for the WOW Mindset.

Instead of looking at how far you have to go, you look at how far you have already come. Instead of, “I’ve still got 9lbs to lose,” think of it like, “WOW, I lost a pound already!” Looking at your goals from the mindset of the progress you’ve made rather than what’s left to do is a way to encourage yourself to keep making that progress. (This is another of Todd Herman’s great ideas!)

Tip #7: Avoid the OW Mindset.

Herman’s final contribution to this post is the “OW Mindset,” or the idea that all too often we focus on what’s left to come instead of on how far we have already climbed. This tip is the companion to the last one; avoid thinking of the “pain” of what’s to come and instead focus on the success of what you’ve already achieved. (For more on this, visit Todd Herman’s 90-Day Year – this is the program I’m using to set and achieve my goals right now!)

Tip #8: Recommit to your goals on a regular basis.

Review your progress, make adjustments as needed, and keep moving forward. This is the foundation of making actual progress – the process of checking up on the progress you’ve made and reminding yourself why you wanted to achieve that goal in the first place.

Do you have marketing-related goals you’d like to pursue this year? If so, a read-along of Brandscaping might just help boost you toward success! Sign up below to join us in the FREE Small Biz Book Club, where you’ll get a free reading guide with tips to apply the book’s lessons to your own biz, every week during the month of April.