Many of the books I read come from a recommendation, but not all are personal recommendations. The Greatest Salesman in the World was one of these. As someone always interested in improving my sales/marketing chops, this relatively short book perfectly fit my drive time to a recent event.
That being said, this book was a total surprise on many levels. First, the book is written in more of a fable/story format. Ultimately this was a pleasant surprise as it makes for a nice change of pace from the traditional business book. The time/place of the story was also a surprise, particularly how it was woven in with a very well known story.
The second surprise was that although the author wrote about sales, it really was a book about attitude and life-changing habits. As someone who has “studied” abundance thinking, I would put the book into that category instead of the sales/marketing category I originally expected.
Although I enjoyed listening to the book, I do believe that reading the book would actually be a better method for consuming the knowledge shared within its pages. If you are looking to grow your abundance mindset (and ultimately your sales), the small investment is definitely worth it!